A few years ago we switched our business banking & expense tracking to Found, and it’s made tax season way less stressful by making it “easy” to track, document, and estimate everything throughout the year, so that come tax season we don’t have to go line by line through every card swipe of the year scratching our head’s asking, “what it was actually spent on?”
Ferrari has successfully built a car company where they can charge an incredible premium on every car they sell, while also being aspirational to millions of people. Let’s look at 4 things our businesses can do based on strategies Ferrari has used to get them to where they are today.
On Geico’s YouTube page, they published ~15-min video called Legend of the Lizard: The Full Never-Before-Seen Story of the GEICO Gecko, I thought it’d be a fun exercise to break down 5 things we can learn from the Gecko’s personal brand and apply to our personal brands.
As I’m writing this, Snoop’s Tweet has 150 million views, 697 thousand likes, 125 thousand reshares, and 34 thousand comments. I’m comfortable in saying that no one will disagree with me calling it viral.
This campaign performed amazingly if you look at plays, views, & engagements. But sadly those numbers don’t pay the bills.
We’re trying something new here, letting me/Lyndon write an email (turned blog post) 🤨 (commenting “more Lyndon” would do wonders for my self-esteem). For those of you who have never had many interactions with both of us, I like to explain the differences between Jo and me as the somewhat over simplified left brain vs right […]
This is a summary of this week’s podcast episode! If you’d like to hear the full story of how everything came to be, you can listen to that episode here. Why did we choose to launch agency offers? Why now? Okay cool, you have an idea and now feels like the right time, how’d you […]
What lifestyle do you want to show your clients? We love asking this question during our Photoshoot Strategy Calls! When we chatted with Sammy, founder of Simply Wellness, during her strategy call we heard that the lifestyle she wants to show her clients includes activities like grocery shopping, meeting with her clients in a 1:1 […]
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