w/ Natalie Rogers
What’s your story and how did Klassy Network first start?
What was the testing phase like?
At first, there was a ton of research required in order to make sure the testing samples found were something that were good enough for the quality Natalie wanted in her product.
What has been the biggest lesson in experiencing all this growth?
Definitely trusting your gut and your intuition. As we continue to grow we hit monthly goals for an e-commerce brand, you often get so many people telling you what’s best for your business, and sometimes they’ll tell you something you may not agree with. If you’re the visionary of your brand it’s important for you to call the shots.
What’s been one of the biggest learning curves?
Taking a lot of risks. Unlike a service-based company, you have to spend money to make the money back in e-commerce. You have to spend more on marketing and putting the products together to see that when spending money you are making money at the same time. By understanding that money is always flowing and to take those risks when the gut tells us so.
Apart from the Klassy Network glasses, how did the other products come to mind?
The Brami crop top came into the summer of 2018 when I wanted to wear a shirt without wearing a bra and I didn’t want it to be an athletic shirt. Once I got it perfected I fell in love and knew we needed to bring it to Klassy Network. We started with a lot at first and actually it took a year for it to take off because we put our marketing money into blue light glasses still and now they’re a huge hit.
What’s involved in the development phase?
First, it’s about communicating what you want. Picture of what you want and then the manufacturer would send samples to me and we would communicate how to make it better and more comfortable. Later on, Natalie partnered with a designer and she communicates with her and she makes the tech pack — a PDF document of the vision of the product, a mock-up, and sizing.
What are some tips for those who have product business or e-commerce, where’s the best place to start?
What do you think are some of the best investments to start out with?
Don’t go spending your money on all the things first. Do a small order quantity in the beginning and let the product speak for itself first. See if your business is something people wanna see, then spend the money on the things that make your business better such as a new website or a logo.
If there’s something you wanna leave everyone with?
Be yourself in this journey and life and as an entrepreneur because that’s when you can make the strongest relationship with people. Follow your intuition because that will lead you to optimal happiness because you’re living in your truth.
Founder of Klassy Network, Natalie Rogers (@itsnatalierogers) is an E-Comm entrepreneur who is determined to help women all over the world to combine function with (k)lass. From blue light blocking glasses to apparels such as scrunchies and bramis (my favorite purchase ever!), Natalie gives us a bit of the world of e-commerce!
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