On Geico’s YouTube page, they published ~15-min video called Legend of the Lizard: The Full Never-Before-Seen Story of the GEICO Gecko, I thought it’d be a fun exercise to break down 5 things we can learn from the Gecko’s personal brand and apply to our personal brands.
As I’m writing this, Snoop’s Tweet has 150 million views, 697 thousand likes, 125 thousand reshares, and 34 thousand comments. I’m comfortable in saying that no one will disagree with me calling it viral.
This campaign performed amazingly if you look at plays, views, & engagements. But sadly those numbers don’t pay the bills.
We’re trying something new here, letting me/Lyndon write an email (turned blog post) 🤨 (commenting “more Lyndon” would do wonders for my self-esteem). For those of you who have never had many interactions with both of us, I like to explain the differences between Jo and me as the somewhat over simplified left brain vs right […]
This is a summary of this week’s podcast episode! If you’d like to hear the full story of how everything came to be, you can listen to that episode here. Why did we choose to launch agency offers? Why now? Okay cool, you have an idea and now feels like the right time, how’d you […]
What lifestyle do you want to show your clients? We love asking this question during our Photoshoot Strategy Calls! When we chatted with Sammy, founder of Simply Wellness, during her strategy call we heard that the lifestyle she wants to show her clients includes activities like grocery shopping, meeting with her clients in a 1:1 […]
Buying a house is the most expensive thing that most people will ever do in their lives. That takes a lot of trust in the person helping you through the process. For most people that trust starts with seeing who they’ll be working with before even reaching out to have a conversation. For Kristi this […]
What’s the best problem to have as a branding client? “HOW THE HECK AM I SUPPOSED TO PICK MY NEW PROF PIC AND NEW PODCAST THUMBNAIL PIC” – Kate @yourbehindthescenesbff As photographers these are our favorite messages to receive from clients, because it means that we have correctly captured their personal brand. Each person and […]